La Grande Folie (The Great Folly) remained faithful to Paul Derval's principles: a title of thirteen letters, the same number as all his other revues, lavish decors and costumes but no superstar. The poster on the other hand is surprising. The Folies rarely produced anything as 'art deco-ish' (and it is difficult to imagine anything more art-deco in style than this poster!). The image of this couple embracing, where we discover, as if in a cocktail, a mixture of cubism, some of Halouze's style and some of Colin's, appears to be a 'practical work' of the 1920's . . . The letters, the people, are hurled into our faces with a bluntness that is a far cry from the mannered elegance of most music hall posters" (Folies-Bergere, p. 13).
Designed by French artist Maurice (Pico) Picaud c. 1927